Market Penetration Strategy for Steam Solutions

Objective of the Engagement
A world leader in Steam Solutions for industrial applications, the client, has been experiencing inadequate growth in the India market. Steam as a critical source of energy in the process industries has grown in stature, on account of energy conservation and industry needs. Despite its technology leadership, strong process knowledge and high growth user segments, the company has remained a peripheral player.
The company wanted to develop a strategy to grow its business revenues by 3X in 3 years time.

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Market Penetration Strategy for Steam Solutions

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