Customer & Consumer


This focus area would analyse customer behaviour patterns and how real-life experiences transform their decision making process.


How media shapes customer behaviour and how technology redefines search parameters for information, purchase process, continuous engagement with the product / service seller and manufacturer. How customer experience across product and service categories reshapes expectations and impacts satisfaction.



Avanteum's solutions help define customers and their expectations, and what organizations should do to constantly fulfil these expectations, toward providing a positive experience reference. We help organizations develop a dynamic customer experience management program to manage them throughout their lifecycle.


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